Studio

A brand identity grounded in direction and flow - Studio Meridian creates systems that feel centered, adaptive, and enduring.

Close-up of horse eye
Close-up of horse eye
Close-up of horse eye
Boy riding a horse
Boy riding a horse
Boy riding a horse
Shadow of a man sitting on the hosre
Shadow of a man sitting on the hosre
Shadow of a man sitting on the hosre

(about the project)

Studio Meridian explores the idea of alignment. The project builds a brand framework where identity is guided by rhythm, proportion, and flow. Inspired by the balance of a meridian line, the design language reflects both stability and adaptability. Typography, grid, and imagery are orchestrated to create a voice that feels precise yet fluid — a system built to evolve without losing its center.

Men doing horse riding
Men doing horse riding
Men doing horse riding
Cowboy throwing lasso
Cowboy throwing lasso
Cowboy throwing lasso
A shot of horse legs
A shot of horse legs
A shot of horse legs

(industry)

Design & Culture

(Date)

November 23, 2023

(client)

Studio Meridian

(scope)

Brand Identity, Creative Direction, Visual Systems

Wearing the hat
Wearing the hat
Wearing the hat
Horse with saddle
Horse with saddle
Horse with saddle
Cowboys holding lasso
Cowboys holding lasso
Cowboys holding lasso

(next project)

An editorial framework in rhythm — Parallel Lines explores balance, repetition, and clarity through typography and grid.

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