Studio

A brand identity grounded in direction and flow - Studio Meridian creates systems that feel centered, adaptive, and enduring.

Close-up of horse eye
Close-up of horse eye
Close-up of horse eye
A shot of Boy riding a horse
A shot of Boy riding a horse
A shot of Boy riding a horse
A shot of Shadow of a man sitting on the hosre
A shot of Shadow of a man sitting on the hosre
A shot of Shadow of a man sitting on the hosre

(about the project)

Studio Meridian explores the idea of alignment. The project builds a brand framework where identity is guided by rhythm, proportion, and flow. Inspired by the balance of a meridian line, the design language reflects both stability and adaptability. Typography, grid, and imagery are orchestrated to create a voice that feels precise yet fluid — a system built to evolve without losing its center.

A shot of Men doing horse riding
A shot of Men doing horse riding
A shot of Men doing horse riding
A shot of Cowboy throwing lasso
A shot of Cowboy throwing lasso
A shot of Cowboy throwing lasso
A shot of horse legs
A shot of horse legs
A shot of horse legs

(industry)

Design & Culture

(Date)

November 23, 2023

(client)

Studio Meridian

(scope)

Brand Identity, Creative Direction, Visual Systems

A shot of the hat of the cowboy
A shot of the hat of the cowboy
A shot of the hat of the cowboy
A shot of Horse with saddle
A shot of Horse with saddle
A shot of Horse with saddle
A shot of Cowboys holding lasso
A shot of Cowboys holding lasso
A shot of Cowboys holding lasso

(next project)

An editorial framework in rhythm — Parallel Lines explores balance, repetition, and clarity through typography and grid.

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