Lineweight

A minimal identity and digital system. Lineweight explores how precision and restraint can create space for brands to speak with clarity.

Orange outfit girl
Orange outfit girl
Orange outfit girl
Sky outfit girl in orange color car
Sky outfit girl in orange color car
Sky outfit girl in orange color car
3 people together
3 people together
3 people together

(about the project)

Lineweight is an exercise in visual balance. The project builds an identity and web framework for an interior design collective, where structure is everything and ornament is absent. By trusting typography, grid, and rhythm, the design becomes less about decoration and more about flow. It’s design reduced to its backbone - steady, clear, and enduring.

Orange outfit girl
Orange outfit girl
Orange outfit girl
Girl having lunch
Girl having lunch
Girl having lunch
Orange juice
Orange juice
Orange juice

(industry)

Interior Design

(Date)

October 22, 2023

(client)

Independent Collective

(scope)

Brand Strategy, Visual Identity, Web Design

People playing
People playing
People playing
Pink outfit girls together
Pink outfit girls together
Pink outfit girls together
Friends together
Friends together
Friends together

(next project)

A study in print and identity - Monohaus rethinks publishing as both a tactile and digital experience, guided by clarity and restraint.

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