Lineweight

A minimal identity and digital system. Lineweight explores how precision and restraint can create space for brands to speak with clarity.

Photography of the orange outfit girl
Photography of the orange outfit girl
Photography of the orange outfit girl
Shot of sky outfit girl in orange color car
Shot of sky outfit girl in orange color car
Shot of sky outfit girl in orange color car
An Aesthetic shot of 3 people together
An Aesthetic shot of 3 people together
An Aesthetic shot of 3 people together

(about the project)

Lineweight is an exercise in visual balance. The project builds an identity and web framework for an interior design collective, where structure is everything and ornament is absent. By trusting typography, grid, and rhythm, the design becomes less about decoration and more about flow. It’s design reduced to its backbone - steady, clear, and enduring.

An aesthetic shot of on of the model from this compaign
An aesthetic shot of on of the model from this compaign
An aesthetic shot of on of the model from this compaign
Another aesthetic shot of on of the model from this compaign
Another aesthetic shot of on of the model from this compaign
Another aesthetic shot of on of the model from this compaign
Shot of Citrus Cocktail by Daylight
Shot of Citrus Cocktail by Daylight
Shot of Citrus Cocktail by Daylight

(industry)

Interior Design

(Date)

October 22, 2023

(client)

Independent Collective

(scope)

Brand Strategy, Visual Identity, Web Design

Shot of some friends together
Shot of some friends together
Shot of some friends together
Photography of Pink outfit girls together
Photography of Pink outfit girls together
Photography of Pink outfit girls together
Photography of two girls facing a yellow wall
Photography of two girls facing a yellow wall
Photography of two girls facing a yellow wall

(next project)

A study in print and identity - Monohaus rethinks publishing as both a tactile and digital experience, guided by clarity and restraint.

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